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Marketing Automation Specialist in Edinburgh at PayPal

Date Posted: 10/23/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 325 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

In 2018, iZettle became part of the PayPal family. iZettle is on a mission to help small businesses succeed in a world of giants. Tens of millions of small businesses worldwide are still being underserved by the traditional players. By giving small businesses the tools to get paid, sell smarter and grow, we’re empowering them to reach their full potential. Together with PayPal, we can reach 24 million merchants across the world with more of the affordable tools they need to thrive. Join us in putting an end to the ordinary way the world defines financial freedom.

Marketing Automation Specialist

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Now, we are looking for a Marketing Automation Specialist to join the Marketing Automation team. The Marketing Automation team is part of the Digital marketing organisation together with all the digital advertising channels’, the web and the marketing intelligence teams. The role will focus on building effective and efficient marketing automation programmes that engage target audiences and improve ROI for our advertising activities. The position requires some understanding of marketing automation and CRM software as well as a passion for customer communication. This hands-on role will have a strong focus on execution, and will be part of a team of communication and operational professionals. 

 

Responsibilities:

  • Use Pardot to build and schedule marketing automation programmes through templates and workflows.

  • Develop and maintain responsive email and landing page templates, troubleshoot issues, and stay on top of industry insights and advances.

  • Collaborate with team members to work on the design and content initiatives. Check copy, design and style for accuracy and effectiveness.

  • Ensure compliance while executing email marketing campaigns and collecting data.

  • Measure the performance of programmes and workflows and provide timely insights.

  • Perform regular operational checkups, monitoring campaign health and database management.

  • Ensure the smooth running and integration of Pardot and Salesforce. Regular cross checking of leads and opportunities to keep systems in sync, working with the Marketing Operation specialist.

  • Support the Marketing Operation specialist hands on to maintain operational excellence between Pardot, Salesforce and Einstein Analytics

  • Team support and content updates when necessary on Pardot.

  • Deliver insights that help the team to convert more prospects

  • Analyse Data to produce insights that will help the team to boost ROI 

 

Experience:

  • Previous experience working in either an Email Marketing/ Marketing Automation role.

  • Bachelor's Degree in Marketing, Communications or Business field

  • Strong organizational skills, with the ability to plan ahead, judge priorities, multitask and meet deadlines. 

  • Preliminary knowledge of relevant marketing areas including copywriting, social media, UX and user interface design

  • Ideally good level of experience on the Pardot platform.

  • Salesforce Pardot Certification (Desirable)

  • Competent use of languages like HTML/CSS

  • Ideally good level of experience creating email templates.

  • Experience with Salesforce is a plus.

  • Knowledge of email best practice, deliverability, etc

  • Proficiency in Microsoft office

  • Excellent written and verbal communication in English

 

Other qualifications:

  • You love working in dynamic, international and multicultural environments

  • You bring a wealth of experiences, stories and ideas to our kitchen table

  • You love being part of a team that is committed to the task and continuously improves to be set up for the next challenge

  • You are analytical and enjoy questioning the status quo

  • You have passion for digital marketing


We offer you:

  • The opportunity to be part of an experienced and international/multicultural team

  • Top class, driven, fun colleagues with a can-do mentality you can ask for advice and help you to implement exceptional and revolutionary ideas

  • First class tools and resources to maximize your chances of success

  • The opportunity to go to training and conferences where the best people in your field of expertise gather to share ideas

  • Competitive compensation package 


Bring your talent to our attention.

Go on, hit apply and say hello!

We are all for equality for all.
Tattoo artists. Dog groomers. Cake bakers. Jewellery
makers. You name them - at iZettle - we help them. And
to do that well, we need our people to be as unique and
diverse as they are. We’re proud to be an equal
opportunity employer and together we uphold PayPal’s
One Team Behaviour, striving to be a place where
everyone can benefit from equal access to professional
development, bring their whole self to work and most of
all, feel like they belong.


We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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