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Manager - SMB & Channel Marketing JP in Tokyo at PayPal

Date Posted: 3/16/2021

Job Snapshot

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Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Responsible for the development and execution of SMB Channel segment Marketing Programs and calendar across the Japan portfolio one of our fastest growing International markets. Delivery of plans that build a sustainable foundation for building market penetration within the SMB and Channel Partner segments, elevate the brand and increase demands for our products.

Key responsibilities

  • Partner with segment teams and key stakeholders to create and deliver best in class marketing plans across the funnel to engage merchants and grow market share
  • Provide visibility for local stakeholders on segment market goals, strategy and program performance, whilst providing segment team with local insights and adaptations to international multimarket plans.
  • Partner with the local inside sales teams to co-ordinate and optimize sales pipeline via marketing channels based on sales targets
  • Partner with the local channel sales teams to maximise penetration of priority channel partners, with channel campaigns and best in class presentment opportunities.
  • Lead local efforts to deliver against merchant targets, provide local insight on addressable audience and target penetration across portfolio, as well as identify areas of opportunity to increase results 
  • Ensure alignment & presentment of value proposition and key messaging in a locally relevant way
  • Own and execute against the local merchant facing marketing calendar - product launches, announcements, events and seasonal moments
  • Continuously monitor program and portfolio performance, identify opportunities for optimization
  • Partner with local consumer team to ensure hyper targeted, complimentary GTM plans


  • Deliver ambitious, world class programs w/support from sales & product to drive exponential growth for PayPal Japan.
  • Localise & Deliver Japan segment campaign strategies / marketing calendar
  • Meet merchant targets driven by Marketing
  • Drive incremental Revenue and Customer Value driven by Marketing
  • Collaborate cross functionally to deliver an integrated segment campaign for Japan
  • Drive healthy sales pipeline through strong partnership with Inside Sales and Channel Sales
  • Stakeholder NPS

Key Skills / Experience

  • 5+ years B2B strategic marketing expert with merchant payments experience.
  • Demonstrated excellence in delivering full funnel integrated marketing campaigns.
  • Experience working in Japan and for a multinational company
  • Hands on strong executor who’s comfortable playing an individual contributor role.
  • Deliver on time and in line with budget allocated
  • Brilliant collaborator, one team player strong ability to prioritise and balance multiple workstreams.
  • Work with partners and analytics to track campaign effectiveness.
  • Ability to work in ambiguous environment, embracing change & delivering strong business outcomes.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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