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Manager Merchant Lifecycle Acquisition in New York at PayPal

Date Posted: 9/25/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

This is an exciting opportunity to be part of a fast-paced agile acquisition marketing team. No day is the same, you’ll work in two-week sprint cycles as part of a multi-disciplined acquisition squad, supporting a backlog of campaigns and experiments to increase and expand merchant acquisition programs in the US and other major markets. The team focuses on data driven, experimentation to identify the tactics that differentially accelerate growth towards hitting the squad’s key metrics. IF you are data-driven, solutions focused and love a challenge this could be the right role in expanding your marketing career!

• Acquisition Strategy: Responsible for developing and managing the execution of omni channel campaigns for Merchant Acquisition efforts including Lead Generation and Warming - Proactive marketing (digital/email/direct mail) to create qualified leads to feed nurture streams and opportunities for Sales in support of new Merchant acquisition.  SEM, Programmatic, Paid Social, and Affiliates are just some of channels used within the team.

• Marketing Integration: Partner with ABM/ SMB /B2B Marketing teams to define lead flows and content requirements to support initiatives of various sizes – always on programs, new experiments, corporate priorities, and more.

• Performance Management: Sets priorities for agency partnersSet and deliver against performance targets and budgets by channel, allocating budget using forecast models such as diminished returns to optimize efforts to certain ROI targets. Reports on program performance, kpi’s and recommended changes to investment decisions ​

• Program Innovation: Partners with Growth Analytic and Database team squad members to uncover user insights, create the experimentation roadmap with squad members and execute a rigorous A/B testing agenda to enhance campaign effectiveness for warming and ​

Growth Discipline: Leads & embodies agile ways of working and continuous improvements to the effectiveness of ceremonies. Works with Scrum Master to continually optimize ways of working.  ​

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at