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Manager, Int'l Consumer Engagement in Singapore at PayPal

Date Posted: 4/17/2021

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

Responsible for the development and optimisation of consumer engagement program across the portfolio of PayPal’s fastest growing 170+ International markets.

  • ​Engagement Strategy: Devise and implement optimized strategy and roadmap including:
  • Consumer adoption program driving the 2nd-4th TXN beyond the early life phase
  • HV Cross Sell- Driving incremental actions identified to deliver increased engagement and CV
  • Engagement Triggers - Maintain Intl engagement triggers optimizing  automated engagement
  • Churn Save – Early intervention to re-engage at risk customers preventing churn
  • Performance Management: Drives focus on customer-centric measures, clear goals and an operating model that delivers reliable returns on investment
  • Program Innovation: Partner with Analytics team to uncover user insights, create the experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.Growth Discipline: Lead & embody agile ways of working : Growth mindset managing experimentation  program driving continuous program improvement. Where appropriate partnering with Global Growth squads to deliver the biggest impact for the portfolio program
  • Growth Stack: Partners with supporting teams (e.g.., Analytics, GDS, ETX, Performance Creative, Program Delivery, Channels…) and drive adoption of new capabilities in engagement program
  • Channel Development: Identifies, business cases, and trials new channels of engagement to grow the ways in which PayPal grows high value cohorts of consumers across the International Markets
KPI/ Success indicators
  • Churn Saves
  • Adoption Rate
  • CV per Consumer
  • HV Customer Actions
  • Stakeholder NPS
  • Timely and quality delivery of key program and team responsibilities
  • Team compliance with OPEX, and Marketing Operations processes
  • Quality and timeliness of communications
Key Skills / Experience
  • B2C expert and understand consumer payments space
  • 8-10 working expertise of CRM / Engagement marketing with a proven track record of successfully executed campaigns, the ability to set best practices and hold team’s accountable.
  • Strong track record of distilling actionable insights from data to improve multi-channel marketing strategy.
  • Deep understanding  of budget forecasting and ROI assessment/tracking
  • Understanding of ad technology
  • Ability to understand and market to multiple markets across International Markets

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at