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Manager Enterprise Marketing Mexico in Mexico City - Mariano Escobedo at PayPal

Date Posted: 9/6/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

Responsible for the development and execution of Enterprise segment Marketing Programs and calendar across the Mexico portfolio, one of our fastest growing International markets. Operationalizing our enterprise support function to identify, enrich, qualify and nurture enterprise prospects through data, digital, tech and account based marketing opportunities.

KEY RESPONSIBILITIES

•Lead the local partnership with sales to establish best in class practice around enterprise lead generation operations, from aligning with sales strategy, through to reporting and tracking.

•Continuously monitor the sales pipeline to understand lead volume, enrichment, and revenue needs

•Key partner to local database marketing team in providing briefs that inform scope - identifying, enriching and qualifying lead lists to be passed to sales.

•Local oversight and knowledge sharing between capabilities and data quality, to ensure optimal path to qualified leads is achieved leveraging both global and local capabilities.

•Educate and drive local adoption of standardized intl processes and structure, ensure best practice and streamlining operating cadences. Highlight market nuances and propose alternative solutions.

•Partnering with local sales to ensure transparency in process, handoffs and expectations are aligned.

•Lead local efforts to deliver against merchant targets, provide local insight on the addressable audience and target penetration across portfolio, as well as identify areas of opportunity to increase results 

•Ensure alignment & presentment of value proposition and key messaging in a locally relevant way

•Own and oversee adaptation of lead warming activities & local account based marketing tactics

•Partner with insights and analytics to identify new opportunities and to inform marketing plans 

KPIs

•# Marketing Qualified Leads

•# Sales Qualified Opportunities

•Avg deal size growth

•Sales cycle acceleration

•Contribution to pipeline

•Contribution to revenue

•ROI of all marketing spend

•Coverage and Engagement in all target accounts

KEY SKILLS AND EXPERIENCE

•5+ years B2B strategic marketing expert with merchant payments experience.

•Demonstrated excellence in lead generation playbooks, leveraging marketing technology & integrated marketing campaigns.

•Experience working in Mexico and LATAM markets, strong partnership with sales and ideally enterprise sales

•Hands on strong executor who’s comfortable playing an individual contributor role.

•Deliver on time and in line with budget allocated

•Highly proficient in establishing processes and operational excellence & balance workstreams.

•Work with partners and analytics to track campaign effectiveness.

•Ability to work in an ambiguous environment, embracing change & delivering strong business outcomes.

Our world-class culture is something we’re proud of. We’re committed to creating a thriving and inclusive workplace with great benefits including:

  • Medical, dental, and vision 
  • Help with your Medical Plan
  • Savings Fund Plan
  • Life & Disability Insurance                                                                             
  • Business Travel Insurance
  • Employee Stock Issuance
  • Financial Education
  • Paid Time Off
  • Employee Assistance Program
  • Educational Assistance
  • Meal Discount Program
  • New Parents Assistance

Developmental Assistance


For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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