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Growth Marketer, Paid Acquisition in New York at PayPal

Date Posted: 4/22/2021

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The DDA Manager will help direct our media agencies across all paid acquisition channels in North America, Europe and Australia. The DDA Manager will drive campaign strategy and optimization, landing page/content optimization and experimentation, and general project management with the prime objective of acquiring new PayPal users. This role will play a part in the developing the full scope of the consumer activation funnel. This role will oversee specific marketing campaigns while partnering closely with analytics/experiment partners in order to drive Sign Up and First Time Use Product Adoption for Consumer Marketing. The role will work with both internal and external teams to improve overall creative strategy and performance, test and launch new channels and platforms, and improve PayPal’s acquisition journey across web, mobile and app.

Job Responsibilities 

  • Responsible for driving towards the net new active user target for the Squad program  

 

  • Work closely with embedded agency partners across digital channels to facilitate creative testing, campaign planning, and general program optimizations. 

 

  • Develop and maintain experimentation strategy/calendar across different forms of paid media  

 

  • Partner with marketing services and operations teams in ensuring the smooth creation and execution of marketing campaigns  

 

  • Budget and Financial management. Candidate will manage Squad acquisition budget and be responsible for driving program initiatives to achieve targets 

 

  • Cross-functional partnership. Work with the Consumer Marketing, Global Brand, and Product Marketing teams to develop approach for prioritizing business initiatives against Squad goals   

 

  • Partner with analytics and data science leads to identify optimization opportunities and user insights, and have executive level presence in reporting on the program  

 

  • Value Proposition.  Candidate will translate the PayPal brand into meaningful value propositions and benefits messages for all target audiences   

 

 

Required Skills 

  • 5-7 years digital marketing experience – managing medium-to-large, cross-functional teams. Track record of working with external vendors and internal partners, e.g. media and creative agencies 

 

  • 5+ years directly managing paid media buys, including targeting, campaign optimization and measurement. Hands on experience managing campaigns within platform and ability to continually evaluate ad tech. Agency experience is a plus. 

 

  • Confidently demonstrate the ability to strike the balance between strategic thinking and hands on work 

 

  • Data driven marketer - results driven and demonstrated analytical approach to marketing  

 

  • Candidate must have experience with analytics tools, ad serving platforms, and attribution models 

 

  • Financial Planning and Management.  Candidate must have experience developing and managing budgets (>$5M) and forecasts 

 

  • Highly competent in creating executive-level decks, strong data visualizations.  Must demonstrate an executive-ready presence, and the ability to present to members of the leadership team 

 

  • Candidates must have a proven track record of marketing execution and an ability to thrive within a fast-paced matrix environment 

 

  • Be a strategic leader – identify gaps and take action to close them, self-starter mentality 

 

  • Understanding of the financial services, financial tech, and payments industry / ecosystem a plus  

 

  • Bachelor Degree required 

 

 


We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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