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Director SMB Marketing Analytics in San Jose at PayPal

Date Posted: 9/15/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

PayPal is seeking a strategic, business-oriented, and data-driven leader to join its entrepreneurial environment as the Director, SMB Marketing Analytics within the Advanced Analytics & Decision Strategy team. This leader will oversee SMB marketing analytics across all brands with a focus on enhancing our channel partner marketing analytics capabilities, implementing industry leading “full-funnel” marketing performance measurement, shaping decision making, and driving customer experience and growth. As the leader of a global team, the Director, SMB Marketing Analytics will provide exceptional services, recommendations and vital insights to PayPal’s SMB Marketing organization which will drive the overall strategy and direction.

The Director, SMB Marketing Analytics will focus on advancing his/her teams’ capabilities, creating a “best-in-class” marketing performance measurement framework, integrating cutting-edge solutions, and developing close partnerships with business stakeholders. In so doing, s/he will ensure the Advanced Analytics & Decision Strategies organization enables business growth through highly- relevant and advanced marketing performance insights and recommendations that inform sound decision-making and drive distinctive value to marketing and customers.

Organizationally, this leader is aligned with both the Marketing Analytics as well as the SMB product analytics groups. This team is comprised of Data Scientists and Quantitative Analysts and is designed to align and support global SMB marketing stakeholders around the globe. The Director, SMB Marketing Analytics will have the opportunity to shape the role and composition of this team in-line with the Advanced Analytics & Decision Strategy’s mandate to deliver world-class service as the global analytics function for all of PayPal.

This executive will develop an outcome-oriented strategy incorporating differentiated tactical solutions. Key responsibilities for this role include:

  • Partner with business leaders to develop and drive actionable insights
  • Serve as a bridge between marketing, finance, and other functional areas to shape differentiated marketing analytical services and solutions that benefit the business
  • Develop and create integrated recommendations on marketing’s ability to generate positive results across lines-of-business and measure effectiveness of all SMB marketing programs
  • Develop strategy and tactical solutions for advanced analytics capabilities that ensure marketing is making data-driven decisions
  • Prioritize analytics and delivery initiatives and build a trusted, business-oriented, and highly- capable organization
  • Attract, retain and develop a world class analytics team across a global footprint

Candidate Profile

The ideal candidate will have strong executive presence with a proven track record in SMB/B2B marketing analytics, with an outstanding reputation for having been a driving force in delivering insights for competitive advantage. The successful candidate will have:

  • Experience shaping business decision-making and impacting the business on a strategic-level through the delivery of best-in-class marketing measurements across all levels of the marketing funnel
  • Experience analyzing large and sophisticated data sets with a strong understanding of statistics
  • Experience building and leading SMB/Business marketing analytics teams in a high-touch consumer-oriented environment
  • Experience across marketing analytics, business intelligence, and other analytics domains
  • Experience developing high-performing teams and building trusting relationships with business stakeholders
  • Exceptional presentation skills, ability to influence SLT level audiences by weaving data into compelling story lines

In terms of the performance and personal competencies required for the position, we would highlight the following:

Strategic Capabilities: The successful candidate will optimize analytics to drive insights and strategic direction across marketing, finance and related functions. S/he will demonstrate impressive intellectual horsepower and critical thinking skills which can be accretive to the existing senior team. The ideal candidate will apply pragmatism and sound judgement to business issues and be able to quickly integrate complex information, a thorough understanding of customer segments, and different points of view into solutions. S/he will exhibit a highly disciplined approach to developing and executing SMB marketing analytic initiatives that reflect broader business objectives and be able to incorporate key inputs from multiple stakeholder groups. Intellectual curiosity should exude from this person – S/he should be able to find stories in the data and ask the right questions.

Analytics Capabilities: The successful candidate will understand how to identify insights by combining information derived from analytics and business knowledge. Specifically, s/he will have a Mastery in analyzing marketing and customer data (complex and multi-dimensional data sets) and what is needed to create “best-in-class marketing measurement” across the full marketing funnel. S/he will leverage a holistic view of data assets to deliver a compelling enterprise vision for how advanced analytics can contribute to documenting how marketing efforts impact critical corporate KPIs. S/he will have a firm grasp of business fundamentals (i.e., marketing functions, business models, financials, and the competitive terrain) and will apply rigorous analytics to address complex business challenges.

Leading Teams & Relationship Building: This executive must be a dynamic, self-aware and humble leader whose track record buys immediate credibility across the SMB business. S/he will also be an inclusive leader, able to grow a team (internally and externally), inspire others, and engage directly with the business. The ideal candidate will have exceptional influencing skills, adept at driving organizational change through the appropriate mix of partnership, collaboration and leadership. This person will have a record of building high trust relationships in an organization. S/he has a proven collaborative approach and openly shares information and is receptive to the ideas of others. Key criteria include:

  • Excellent people and stakeholder management skills, to include strong influencing skills and ability to navigate a global and matrixed organization
  • Strong passion and commitment for attracting and developing talent
  • Demonstrated ability to drive business value through research, insights and measurement
  • Ability to lead through ambiguity and change
  • Strong affinity to the marketing tech and/or financial services category
  • High-energy and self-driven orientation

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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