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Digital Marketing & Acquisition Assoc. in San Jose at PayPal

Date Posted: 6/5/2021

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 392 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

To be Updated - Digital Marketing & Acquisition Manager will drive Display, SEM and paid social media efforts for the NA Marketing Organization. This person will be responsible for driving acquisition and lifecycle media efforts for the Consumer and Merchant organizations.

To be updated

Digital Marketing at PayPal spans across the various digital channels Website, PPC, SEO, Email Marketing, Display, Mobile and Social campaigns. With deep functional expertise, the team drives performance optimization across channels, improves marketing infrastructure and tests new initiatives.  The team’s objectives are to align with the business unit and drive user acquisition and engagement.  The team will leverage all available channels to optimize return and focus on KPIs. 

The Manager of Digital Marketing & Acquisition will balance execution and analysis.  This person will lead the optimization of existing acquisition channels and user flows while also aggressively testing and scaling new and innovative acquisition programs. Working in concert with Global Marketing Analytics, Global Marketing Analytics and Business Unit Analysts & Strategists, you and your team will develop and manage digital media and acquisition campaigns across mobile, SEO, SEM, online display, email, SMS, Push and other digital channels.  You will work Finance to develop pro-forma analyses and daily, weekly and monthly performance reporting and reconcile monthly budgets.

In addition, you will work closely with brand and social marketing teams to drive lower funnel demand and various analytics teams to revise the company’s attribution logic. 

Campaign development and management will include media buying, test plan development, creative development (via agencies and internal teams) and overall optimization of the user flow. You will set and deliver against performance targets and budgets by channel, allocating budget using forecast models such as diminished returns and attributions and optimize based on ROI.

This role will report to the Head of Digital Marketing & Optimization.

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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