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Consumer PMM, GTM Strategy Lead in San Jose at PayPal

Date Posted: 5/16/2021

Job Snapshot

  • Employee Type:
  • Location:
    San Jose
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 392 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Director, Product Marketing Segment Strategy within our Branded Experiences Product Marketing team will be responsible for developing and implementing strategies across segments. S/he is responsible for building, deploying, maintaining, and ultimately driving the adoption of PayPal Branded Experience strategic products and platforms in market globally, while crafting a clear consumer narrative and outlining goals for PayPal across the segment at a short and long term range.

This person will set the overall segment plan and link the solution launch strategy, identify consumer target audiences, and set direction for launching new PayPal product pillars successfully. They will ensure the scalable and rigorous delivery of products to market by partnering with product management, marketing and sales teams for the long-term evolution of PayPal’s branded product portfolios.


Customer/Consumer segment strategies

• Develop segmentation strategy with segment growth, indicators, overall narrative and value propositions.

• Pen BE unified launch roadmap and drive calendar, building cohesive PayPal launch strategy to achieve segment goals and growth narrative across solution

• Present the Segment strategy PM Leadership, Marketing and other stakeholders, including Merchant value framework, any related Sales Enablement needs

• Drive BE solution structure and architecture in partnership with PMMs, Brand, PMs to ensure that narrative, naming and categorization pillars all ladder into solution

• Set clarity and data-based recommendation of message/feature prioritization and investment decisions in Marketing, partner with analytics

GTM strategy for major pillar product launches

• For major new solution launches across Wallet, Checkout and new form factors, they will partner with assigned PMM to author scalable launch strategy, segment and opportunity sizing, marketing messages and high level channels tied to commercial viability

• Develop main value propositions that will be promoted and direct priorities and goals by consumer segment for taking to market via structured briefs

• Orchestrate and brief Marketing, Market PMMs, Sales Enablement, other partner teams to on strategies that deliver on goals of launch, how they will be budgeted and ensure analytics to track to performance

• Partner with marketing on channel plans, investment, bundling and outcomes

Segmentation Priority Definition and Narratives

• Develop and update key segments, target audiences, sub-segments for both marketing and product focus based on external and internal context.

• Find and evaluate opportunity via external research and work with analytics teams to ask new segments to be reviewed or identified.

• Explore and develop value framework for new segments and subsequent approaches, working across Product, Marketing, Sale Enablement teams to bring in relevant proof points, research needs, asset development

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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