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Brand Strategy and Branding Coordinator in Bellevue at PayPal

Date Posted: 8/22/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

PayPal is seeking a Brand Strategy Team Coordinator to execute and organize day-to-day marketing efforts for its brands. They will have their hands in tactical as well as strategic initiatives focused on planning, advancing, and tracking the impact of all the global brand and branding projects aimed at increasing awareness, consideration, and advocacy around the PayPal brand. This includes collaborating with the rest of the growth marketing organization Product, Comms, PMM. This role will report into the Sn Director, Brand Strategy and Branding. The ideal candidate is a self-starter who uses both sides of the brain, is organized, and can quickly and precisely execute on marketing initiatives. They will be the quarterback that helps organize our calendar of activities, help planning and prioritizing our workstreams, updating trackers, keep the Brand and Branding team on track highlighting progress and making sure deadlines are met. The candidate will be responsible for working highly collaboratively and cross-functionally across all the growth marketing organization. They will contribute new ideas and thinking that helps shape the work we do and the way we do it. They are also comfortable thinking across industries and can intake a broad, complex range of internal and external business plans and execute them across our partner and owned PayPal channels. It is critical to establish a close partnership across the whole team, identify best practices, develop presentations and case studies to push the brand forward. The candidate must be able to thrive in a fast-moving environment. They are results-oriented, highly motivated, hands-on players able to set a vision to drive change internally and be able to develop and implement complex projects. They are an avid reader, active researcher, problem solver, innovative thinker, and a compulsive writer.

Key Responsibilities

• Support the Brand Strategy and Branding Sn Director in evaluating and establishing the plans and strategies by planning and organizing progress check ins, and updating deadlines and calendars

• Plan and manage key team meetings, developing schedules and assignments, and coordinating mailing lists

• Communicate project objectives, timelines, and deliverables to the rest of the growth marketing organization

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, data and providing recommendations to brand and branding leadership

• Assist in the development and implementation of the company’s brand strategy • Ensure all brand and branding efforts serve to achieve immediate and long-term business goals

• Support the maintenance and development of internal tools, including a tracking capability, global contact directory, internal sites

• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Requisite Experience

1 to 2 years’ experience in coordinating team processes and 

Agent of Change who plays an active role in lifting the bar

Skilled communicator can motivate others through language and the written word and can simplify the complex

Strong collaborator who thrives in working interdependently with individuals and teams for mutual success and understands the importance of elevating others and the team’s success above personal success


For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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