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B2B Marketing Lead, Venmo in San Francisco - Market St at PayPal

Date Posted: 10/10/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

We are seeking an ambitious, creative and analytical growth leader to spearhead marketing for Venmo’s holistic B2B portfolio. In this role, you will define and lead the execution of performance and brand marketing campaigns to engage our SMB and Enterprise audiences. You will be accountable for the overall revenue growth of our B2B portfolio, driving acquisition, engagement and customer lifetime value. You’ll define innovative, break-through marketing across all channels – paid media, brand activations, lifecycle marketing, and partnerships – and in doing so, you’ll have the opportunity to re-imagine and invent the future of B2B marketing at Venmo. With over 75M customers, you will directly impact millions of lives as you support our community of businesses on Venmo. This role offers an unprecedented opportunity to impact Venmo’s immediate and long-term success, and to help define the future vision of the Venmo brand and business. The ideal candidate for this role has a unique ability to take a diverse, complex range of business inputs and translate them into a clear vision and marketing strategy. They can rally and unite internal and external partners to work toward shared goals with clarity and purpose. This is an opportunity for someone who loves to be challenged intellectually, operates with flexibility, leads with kindness, and is looking for an opportunity to have an outsized impact on the future of our business.

About Venmo

“Just Venmo me.”  

You may have heard—or used—this phrase before. Venmo has reached verb-status, becoming synonymous with “to pay back.” But Venmo isn’t just about transactions. It’s about interactions. It’s where your money finds meaning as you share, connect, and split purchases with friends. People love sending money with Venmo, and we've come a long way from our humble beginnings as a P2P app. 

Owned by PayPal, Venmo is growing by leaps and bounds. With over 78M users, Venmo has created a product that people truly love. But we’re only just getting started. We want to take the magic of sending money with Venmo and cascade it into every place where people use money. That means connecting people to their money in the most intuitive and fun way possible, then connecting people with each other. All that is going to take a lot of figuring out. Let’s figure it out together! 

We’re looking for intellectually curious people who want to be inspired—and inspire others— to fundamentally change our relationship with money. We’re a team that pushes one another to be our best creative and analytical selves while supporting and celebrating each other along the way. Working at Venmo means hustling to tackle intellectual challenges, develop creative solutions, and drive outsize value to our customer base. It also means having fun and genuinely enjoying the work and the people. You’ll work with some of the smartest, most diverse and forward-thinking people in the industry. This is an opportunity for someone who loves a challenge, wants to be stretched, build culture, and play to win. 

Key Responsibilities

  • Define the holistic B2B marketing strategy for Venmo, articulating target market, customer insights, brand positioning, and end-to-end roadmap to drive revenue growth

  • Lead and manage the execution of integrated cross-channel marketing strategy to deliver growth and engagement for Venmo’s B2B / Commerce portfolio, including Business Profiles, Venmo Pay and QRC

  • Define goals for awareness, acquisition, trial and habituation, collaborating closely with Finance and Commercial teams to ensure we are hitting targets. Strong analytics and modeling experience is a must

  • Build integrated marketing strategy, ensuring all stakeholders are aware of plans, how we’ll execute and how activities will drive our forecast

  • Lead content strategy, partnering with creative and design teams to bring breakthrough creative and storytelling to market across our owned, earned and paid channels

  • Manage budget and analytics framework to drive marketing efficiency, ensuring leadership has a clear understanding of marketing ROI and incremental value

  • Collaborate closely with the product team to shape the product and growth engineering roadmap to increase Venmo network effects and conversion

  • Direct and manage cross-functional teams (internal and agency) to deliver seamless execution across channels and touchpoints. Strong project management, communication and leadership skills is a must

  • Partner with product marketing team to develop messaging, value prop and competitive differentiation for all marketing campaigns

Requisite Experience

  • Senior Marketing Leader 10+ years experience, 5+ experience in leadership role

  • Strong leadership skills with a proven ability to influence teams and individuals; Ability to lead multi-stakeholder groups and effectively utilize resources and relationships to drive results

  • Experience running high-profile campaigns across a diverse range of channels, and within a rapidly evolving business environment – you have implemented game changing ideas that have changed the course of businesses and brands

  • Strong analytical thinker with proven ability to translate data into creative, results-oriented marketing strategies

  • Outstanding Communications: can partner, influence and thrive in a global matrixed organization with an ability to present to stakeholders with gravitas and confidence

  • Commercial Owner experience in budget and P&L accountabilities, linkage of investment to growth strategies

  • Customer Champion with demonstrated track record in designing marketing solutions with customer at center

  • Proven team transformation experience in hiring, retaining and coaching a team for peak performance

  • Brand transformation track record in the creation, transformation of a beloved global/regional brand

  • Financial Services experience (debit and credit card) highly valued

  • Strong sense of ownership and an entrepreneurial spirit

  • Demonstrated empathetic, collaborative, and flexible working style in high-pressure, fast-paced, and rapidly changing environment


For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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