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Associate, Sponsorship Marketing in San Francisco - Market St at PayPal

Date Posted: 10/10/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

The Brand Strategy and Branding team has embarked on a journey to redefine PayPal’s role in the world and how it manifests itself to current and prospect customers. The Sponsorship lead will play a key role in defining and activating our corporate sponsorship strategy to amplify of our brand purpose. In this role you will help deliver the foundation for an activation plan to launch marketing programs that increase consideration of PayPal with defined stakeholders and generate content that creates brand affinity that accelerates business results including brand consideration and intent. This work will have a measurable impact on our brand and business. Ultimately you are a doer, with high drive and strong sense of accountability. The ideal candidate will have experience executing sponsorship partnerships in support of strategic and business objectives. This is a highly cross-functional role that requires close partnership across many teams including Sales, Corporate Communications, Marketing and Finance to define brand sponsorship foundations and execute across consumer, SMB and Large Enterprise stakeholders.  The candidate must be able to thrive in a fast-moving environment. They are a results-oriented, highly motivated, hands-on leader able to set a vision to drive change internally and be able to develop and implement complex projects. They are an obsessed with culture and sports, curious, active researcher, innovative thinker, and well networked across the sponsorship landscape. They must be flexible and have a “can do”, positive attitude and be passionate about selling a vision to senior executives.

Brand Strategy, Senior Manager

Location: USA: San Francisco, San Jose, New York

Role Purpose

Why this is a fantastic opportunity

  • This is a new role at PayPal with enormous opportunity for impact. PayPal is the world’s most trusted payments brand, and this role will help shape the evolution of our brand (and connected brands) as we grow and expand our business
  • This is a role with enormous diversity, complexity and is full of intellectual challenges. It will require superb mental agility with the scope for enormous value creation. The Payments and Fin Tech Industry is one of the highest growth, most competitive industries right now and PayPal has a very strong position (but also an incredibly impressive set of aggressive competitors). This is an opportunity for someone who loves a challenge, wants to be stretched and who plays to win.
  • Be a founding team member who is redefining our Brand and Marketing at PayPal. We have a new marketing model and we plan to redefine the role of marketing as a growth lever and game changing function. For a career marketer, this is a once in a lifetime career opportunity to explore the potential impact that your chosen craft can have in changing the dynamics of a customer champion business

Key Responsibilities

  • Define our sponsorship strategy as a platform to bring our brand purpose to life in support of all of our stakeholders including consumers, merchants and employees.
  • Manage our existing sponsorships including the San Jose Earthquakes, Phoenix Suns and LA Clipper in support of business outcomes across our consumer, small business and enterprise stakeholders. 
  • Lead on site activation across the organization to create experiences that will achieve our sponsorship objectives to support small businesses, support enterprise sales opportunities, drive employees engagement and demonstrate our support of the communities where our sponsorships exist specifically San Jose.
  • Problem solver – will mobilize efforts related to executive feedback on how to optimize partnership based on their input from partners eg the office of the Mayor and club ownership.
  • Serve as day-to-day contact with the partner, leading weekly agendas, monthly reviews and executive level report outs on business outcomes.
  • Responsible for connecting across many different departments cross functionally to facilitate communication with internal counterparts including sales, in store marketing and product for tech integrations.
  • Execute flawlessly by aiding campaign development and executional support including in venue branding & POS, consumer journey mapping to drive product usage and digital/social amplification. 
  • Partner with analytics, operations and finance on marketing mix models to ensure all campaigns are accurately measured and deliver on the business goals, establishing clear KPIs.  
  • Results driven approach to define test and learn agenda to understand and increase impact of our sponsorships.
  • As needed, will support the activation of passion led vertical marketing programs within the team through defined program led approach and squad execution model.

Requisite Experience

  • Sponsorship Strategy 5+ years’ experience developing and executing sponsorship campaigns with media agencies and partners.
  • Multi Tasker with a passion for sports/gaming/lifestyle marketing
  • Global Operator with track record in working empathetically across multiple geographies
  • Agent of Change has led and motivated teams through change and has actively played a role in lifting the bar
  • Commercially minded understands the importance of demonstrating impact and linking brand metrics to commercials. Can manage and administer budgets effectively and optimize vendor roster for efficiency
  • Brilliant collaborator track record in working interdependently with individuals and teams for mutual success and understands the importance of elevating others and the team’s success above personal success
  • Customer Champion with demonstrated track record in designing marketing solutions with customer at center
  • Fluent in content marketing strategies to drive amplification of local efforts broadly to increase brand consideration.
  • Results oriented with proven analytical experience in sponsorship marketing attribution to articulate revenue impact and impact of reach on overall brand awareness and consideration.
  • Collaboration orientation in dynamic and matrixed organizations. 
  • Solution oriented and can effectively resolves conflicts
  • Takes an outside in perspective and actively shares best practices and ideas within the team
  • Builds trust and effective relationships with peers
  • Thrive in a self-starter, fast-paced and changing environment. 
  • Work within tech and global corporations a plus
  • Experience with marketing partnerships and co-creating content with partners, understanding of the nature of co-marketing

Types of roles you might have done previously (describe actual positions)

  • Sponsorship lead – corporate, team or agency background
  • Sports Marketing
  • Event planning

Industries of Interest: Fintech, Entertainment, Sports, Financial Services

Top 5 skill sets that you ideally possess

Sponsorship Strategy Marketing Leader Execution orientation Outstanding communicator and collaborator Ability to create a roadmap for delivery and then lead a team to deliver against this

The type of marketing leader that flourishes at PayPal (behaviors, motivations, the how)

  • Middle-brained Marketer – who can flex across the funnel while driving connectivity of marketing with the business
  • Results Focus – is a business builder who ties all work back to overall commercial impact
  • Strong Collaborator – who partners with stakeholders for win-win
  • Change Agent – we are rapidly evolving as a business and need someone who can be at the helm to lead change
  • Thought Leader– uncovers consumer insights to create new marketing opportunities
  • Nurturer of Talent - to bring out the best in individuals and teams
  • Deals with Ambiguity - to take the unknown into action
  • Challenges the Status Quo - and believes things can always be improved
  • A believer in the “Greater Good”- one who always puts others’ needs above their own

The type of person who will not be successful (behaviors, motivations, the how)

  • Command and Control Leadership Style – we want leaders who elevate their people not control them
  • Needs to control all levers- we want our leaders to be able to partner interpedently to deliver great work
  • Specialists in a discipline – People who have deep experience in only one aspect of marketing discipline (eg. Only ever worked across lifecycle engagement marketing, or only ever worked in brand marketing)
  • Rigid play it safe planner - We want someone who can take a test & learn approach to the portfolio with a constant learning agenda and an innate propensity to take risks

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at



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