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Account-Based Marketing Specialist in Chandler - One Payment Way at PayPal

Date Posted: 9/24/2021

Job Snapshot

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

PayPal is seeking an Account-Based Marketing Specialist to build and support our Enterprise Marketing program, leveraging relevant ABM tools and tech. We’re looking for a smart, ambitious, self-starter who can balance strategic thinking with tactical execution. Mindset • You have experience with B2B lead generation and account-based marketing focused on building 1:1, 1: few marketing and email nurture campaigns. You have a strong understanding of a B2B buyer’s journey, and you’re well versed in employing multi-channel marketing tactics to move the buyer through the funnel. • You are proactive. You’re someone who is ever ready to take on and lead projects. • You can adapt to change. You’re someone who thrives in an environment where change is the norm. • You are data driven. You’re not afraid to get your hands dirty and are ready to help by deep diving into reporting and campaign metrics anytime. •You are collaborative yet independent. You love working in a collaborative environment where you can take independent decisions.

  • Create, plan, and execute B2B Enterprise Account Based Marketing omnichannel nurture campaigns, creating a highly effective and personalized approach for strategic accounts and drive ROI
  • Ideating and executing personalized account-based marketing campaigns in close collaboration with relevant stakeholders to drive engagement and opportunities for a subset of target accounts
  • Define and drive strategy to increase engagement using MarTech to build integrated top-of-funnel email nurtures, landing page retargeting, lapsed contact re-engagement, and bottom-of-funnel acquisition campaigns
  • Take a data-driven approach to the customization of marketing programs for buyers, creating a vertical-based or other personalized assets/campaigns as needed.
  • Partner closely with our Enterprise BDR and Sales teams to ensure a strong marketing and sales alignment for all our programs from the get-go.
  • Collaborate with Marketing Operations, Sales Operations, Product Marketing, Sales and Sales Enablement to ensure the correct development of tools and materials supporting the messages are used in your programs.
  • Work with Integrated and Segment Marketing to develop content distribution plans across marketing channels (social networks, paid ads, content syndication, blog, display, web and email) that lead to opportunity creation and pipeline acceleration in our ABM campaigns.
  • Manage external agencies, develop campaign themes, creative, and assets as needed.
  • Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency of the ABM program.
  • Operate as a core member of the team building a scalable, account-based marketing function in the US.

Experience/Requirements

  • 1+ years experience in high-tech Account Based Marketing
  • 2+ years of general Enterprise Marketing experience
  • Experience in tools such as Pardot, Marketo, Salesforce, Demandbase or other ABM tools is a must have
  • Strong analytical skills and fanatical obsession with achieving pipeline growth
  • Excellent project management, organizational, and multitasking skills

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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