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ABM Technology and Operations Manager in Timonium at PayPal

Date Posted: 5/6/2020

Job Snapshot

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

As the Account-Based Marketing Technology & Operations Manager, you'll be responsible for assembling a best-in-class marketing tech stack for PayPal that drives customer value, revenue, and marketing attribution. We are looking to create a repeatable, predictable, scalable revenue engine that enables the Enterprise sales and account-based marketing teams to run coordinated omnichannel campaigns. You'll oversee the strategy and day-to-day management of our ABM MarTech stack.

Mindset

  • You have experience with B2B account-based marketing and demand generation. You’re well versed in the strategies, tactics and technology used to guide prospects and customers through the funnel.
  • You can manage the big and small picture.  You can develop a strategic MarTech roadmap and execute the day-to-day technical tasks.
  • Your organization and project management skills are on-point.  You’re able to manage multiple priorities and tasks simultaneously, with a high attention to detail.
  • You fearlessly adapt to change. You develop contingency plans or workarounds to achieve goals when obstacles inevitably appear or can pivot quickly when business priorities change.
  • You have an entrepreneurial spirit.  You iterate, innovate and model a continuous learning mindset.
  • You’re driven.  You’re ready to join an equally driven team that values creativity, data and innovation.

Scope

  • Create a vision for our ‘ideal state’ and a MarTech roadmap with a phased approach (crawl, walk, run) to achieve our ‘ideal state’.
  • Assess our MarTech stack to identify gaps and opportunities to better integrate our existing toolset.
  • Manage day-to-day operations of our stack including architecture guidance, administration, and integration of additional platforms.
  • Manage associated 3rd party vendors including evaluations, vetting, negotiation, onboarding, infosec approvals, integrations & management.
  • Work closely with ABM, sales operations, vendors, IT, and Information security to support a high-performance ABM engine.
  • Develop reporting standards for all marketing-created activities and outcomes. Includes using reporting campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement.
  • Acquire new skills/capabilities by monitoring consumer trends, attending workshops, joining professional groups and mentoring others in ABM & MarTech methodologies.
  • Document processes and procedures for marketing workflows, processes, and processes in our Wiki.

Requirements

  • 3-5 years of relevant experience deploying/implementing marketing technology
  • B2B Account-Based Marketing (ABM), demand generation or lead generation experience
  • Strong proficiency in modern marketing technology:
    • CRM (e.g. Salesforce)
    • ABM tech (e.g. 6sense, Engagio, Terminus, Demandbase, Lattice Engines)
    • Data platforms (e.g. 6sense, CDP, DMP)
    • Intent Data (e.g. Bombora, Aberdeen, Intensity)
    • Marketing automation (e.g. Eloqua, Marketo, Pardot, ExactTarget, Alyce, PFL, Sendoso)
    • Personalization (e.g. Uberflip, Drift, Optimizely, Path Factory)

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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